You're not making mistakes on your Facebook business page, right? I mean, you filled out your 'About' section and you've made sure your website link is showing. The profile picture and cover photo are the correct sizes and you post every single new blog you publish. What could you be doing wrong?
Well, there are a few things. If you're not doing these things, it's going to be way more challenging to get reach, engagement and well....anything.
Lucky for you, there are a few easy things you can do that will change it all.
Mistake #1: You're not posting daily
Posting daily is a huge win for you. It's important to keep your page relevant, up-to-date and make sure you are offering value daily.
Why? It shows consistency, you have at least one chance a day for engagement, and it keeps you moving in the right direction. Other than that: It's the only way you're going to grow!
It's important to keep your page relevant, up-to-date and make sure you are offering value daily. Tweet This
When you post and someone likes, comments or shares - that increases your reach. Increasing your reach (how many people see your post) is going to increase your visibility and your engagement. This is how you grow an audience.
Remember, you're not just here to see if you can sell your products or services. Social media is about being social with other people, being consistent and building brand followers. You have an incredible opportunity with Facebook, so don't let it go unused.
Mistake #2: You're not sharing other people's content
You didn't think I expected you to make your own content daily, did you? No way!
Not only do you not have to post your own content daily, but you shouldn't. You audience wants to see more than you. Your brand page should be about more than your product or service. It should be about your audience.
Your page should offer value of all kinds and be the 'go-to' place for great content that resonates with your followers. If you find content they love - they will like, share and comment on it.
As you know, this is how you grow and build a successful brand page.
Mistake #3: You're not asking questions
If you're not asking questions, you're doing it wrong. Please tell me you're not of those folks who shares an article and for your post - you just copy and paste the article title or even worse, say nothing at all. (It's okay, we've all done it. You just have to stop now.)
Saying nothing at all, or posting an article title, or even making a statement isn't going to get the ball rolling on your page. People aren't inspired to talk to you if you don't ask questions.
When it comes to social media, the types of questions you can ask are endless. You can do fun fill-in-the-blanks, ask them questions about your products or services, ask their opinions, ask them what they would caption a photo, or one of my favorites: Would You Rather. Example: Would you rather have 1000 Facebook followers or a 1000 email subscribers?
Asking questions gives your audience
Mistake #4: You're not speaking in your own voice and sharing your own thoughts
Have you heard that saying: Give what you want to receive? That's totally appropriate for your Facebook page. You can't be stingy with your opinions and thoughts, if you're wanting your audience's opinions and thoughts.
Tell them what you're working on today, or what the weather is like where you are. Post a picture of your store or your desk or you. When you ask a question - answer it first. When you post an article or video, add your thoughts.
People want to feel as if they're talking to a living breathing human. If you want interaction, be interactive.
Everyone wants connection. Connect with your followers and they will connect with you.
Mistake #5: You're not using a scheduler
If all that posting and talking seems like a lot to have to do each and every day, I've got great news for you: Using a scheduler to schedule your posts will change your life.
There are a lot of different schedulers out there and you'll need to find the right one for you.
I was in love with Buffer forever. Seriously. I have a Buffer shirt and some stickers. I had many of my clients sign up for them. They are still great, but I found something that saves even more time and is pretty much AH-MAZE-ING.
The reason it's incredible is because not only can you schedule from there, but they keep all your posts and put them into a 'queue'. So, if you get busy and don't post for a couple of days - no worries, they pull something from your Queue.
If you want to know more about Smarter Queue, sign up for notifications when my newest course launches. It's all about scheduling and saving time: Scheduling Ninja!